"I created Encanto Hair Systems to capture the essence of every client’s unique beauty, revealing the encanto within their hair."
Alejandra Frazier,
Founder & CEO of Encanto Hair Systems
Our Founder
The founder of Encanto Hair Systems created the brand with a clear vision: to make high-quality hair care affordable and accessible for everyone. Driven by a passion for empowering women through entrepreneurship, she aimed to offer exceptional products that could fit seamlessly into any budget. Her goal was not only to enhance the health and beauty of hair but also to support hair professionals in generating additional revenue by offering these premium products in their salons. By providing effective and affordable solutions, Encanto Hair Systems helps salon owners boost their business while ensuring clients receive top-notch care.
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Our Mission
At Encanto Hair Systems, our mission is to deliver exceptional hair care solutions that blend professional quality with everyday accessibility. We are dedicated to providing products that deeply hydrate and repair, transforming the health and appearance of damaged, dry, and color-treated hair. With a passion for excellence and a commitment to affordability, we strive to make salon-quality care available to all, ensuring every client experiences the beauty and confidence that comes with healthy, radiant hair.